Posts and Telecommunications Institute of Technology

FACULTY OF MULTIMEDIA

Dr. Nguyen Van Anh

Lecturer

Dr. Nguyen Van Anh

anhnv@ptit.edu.vn

Teaching

  • Multimedia Advertising
  • Advertising: Strategy and Practice
  • Social Media Communication Strategy

Education

  • Ph.D. | National Economics University (NEU), Hanoi (2024)
  • Master of Arts / Science | Paris 1 Panthéon-Sorbonne University, France (2016)
  • Bachelor of Arts | Hanoi University of Culture (2007)

Professional Experience

  • Lecturer, Posts and Telecommunications Institute of Technology (PTIT) | 2018 – Present
  • Editor, InfoTV (TV channel), 2007 – 2008
  • Deputy director & PR Specialist, Project (Hennessy, Louis Vuitton, Vespa, Audi, Honda, Davines haircare product, TH True Milk, Vietcombank, …), 2008 – 2014
  • Deputy director & PR Specialist, Lebros (PR Agency), 2008 – 2014
  • Marketing & Communication Director, Rimowa Vietnam (Germany luxury suitcase brand), 2014 – 2015
  • Director and PR Specialist, G12 Media Group (PR Agency), 2015 – 2018
  • Director and PR Specialist; General Motor Vietnam, Vietnam Escuela Nueva Project (VNEN) – the Ministry of Education and Training of Vietnam (MOET), supported by World Bank; 2015 – 2018
  • Director and PR Specialist; The Vietnam School Readiness Promotion Project (SRPP) – the ministry of Education and Training of Vietnam (MOET), supported by World Bank; 2015 – 2018

Scientific Research & Journal Publications

  • Anh N. V. (2023). COVID-19 uncertainties to impulsive buying behavior: The roles of mindfulness and afterlife belief. Current Psychology.
  • Anh N. V. (2024). Communication approaches. Journal of Science & Technology on Information and Communications.
  • Anh N. V. (2024). Video production activities in electronic newspaper. Journal of Science & Technology on Information and Communications.
  • Anh N. V. (2023). Review of some public policy communication models: Usage of social media in public policy communication in Vietnam. Journal of Science & Technology on Information and Communications.
  • Anh N. V. (2022). The impact of TikTok influencer on consumer behavior. Journal of Science & Technology on Information and Communications.
  • Anh N. V. (2021). Crisis management in social media. Journal of Science & Technology on Information and Communications.
  • Anh N. V. (2020). Internal public relations boost leverage of employees. Journal of Science & Technology on Information and Communications.
  • Anh N. V. (2019). Artificial intelligence and marketing & communication in Vietnam. Journal of Education and Society.

Books

  • None

Research Projects & Grants

  • Communication Approaches in studies of organizational change, Post and Telecommunications Institute of Technology,
    2024.
  • Criteria for circulation of digital media products for children in Vietnam, Ministry of Science and Technology, 2023.
  • Afterlife beliefs and coping consumption behaviors with Covid-19: An empirical study of some typical behaviors in Vietnam, Research project funded by the National Foundation for Science and Technology, 2023-present.
  • Review some of public policy communication models: Usage of social media in public policy communication in Vietnam, Post and Telecommunications Institute of Technology, 2023.
  • Artificial Intelligence and Digital Journalism in Vietnam, Ministry of Science and Technology, 2020.
  • The process of public relation, Post and Telecommunications Institute of Technology, 2020.
  • Artificial Intelligence in Crisis Management, Post and Telecommunications Institute of Technology, 2019.

Academic Supervision

  • None