M.A. Tran Ngoc Trang Ninh

Teaching

• Introduction to Communication Studies 
• Public Relations: Strategy and Practice 
• Internal Communication

Education

• Master of Science (M.Sc.) / Master of Arts (M.A.) | University of Stirling, United Kingdom (2020)
• Bachelor of Arts (B.A.) | Diplomatic Academy of Vietnam (DAV) (2015)

Professional Experience

• Lecturer, Posts and Telecommunications Institute of Technology (PTIT) | 2021 – Present

Scientific Research & Journal Publications

• Ninh T. N. T. (2022). Examining factors influencing effectiveness of internal communication in Vietnam. Journal of Science & Technology on Information and Communications, (01&02.2022).
• Ninh T. N. T. (2023). Social media use in public administration. Journal of Science & Technology on Information and Communications, (02.2023).
• Ninh T. N. T., & Linh V. T. (2024). Messages in crisis communication: From theory to practice. Journal of Science & Technology on Information and Communications, (02.2024).
• Ninh T. N. T. (2023). Online shopping cart abandonment behavior through customer behavior model: Some applications and research directions. In Industrialization and modernization of the country on the basis of new science and technology and innovation: Current situation and solutions.
• Ninh T. N. T., Dung H. P., & Thong V. H. (2024). Factors influencing online shopping cart abandonment behavior of Vietnamese consumers: A qualitative analysis. In The 4th International Conference on Marketing in the Connected Age (MICA-2024).

Books

• None

Research Projects and Grants

• The impact of the message the essence of the media crisis, Post and Telecommunications Institute of Technology, 2024
• Effectiveness of communication to people in Vietnamese institutions to through case studies, Post and Telecommunications Institute of Technology, 2023
• Examiningfactors influencing effectiveness of internal communication in Vietnam, Post and Telecommunications Institute of Technology, 2022

Academic Supervision

• None