On the afternoon of September 18, 2026, the Faculty of Multimedia at Posts and Telecommunications Institute of Technology (PTIT) hosted an academic workshop with Professor Lisa Scharoun, Head of the School of Design at Queensland University of Technology (QUT), Australia. The workshop focused on approaches to renewing graphic design education in the context of rapid developments in artificial intelligence (AI) and their growing impact on creative practices. The workshop was attended by Dr. Le Thi Hang, Vice Dean of the Faculty of Multimedia, along with lecturers from the Departments of Multimedia Technology, Multimedia Communication, and Journalism.
Under the theme “Graphic Design Education in the Age of AI: What Should We Keep, Change, and Add?”, the workshop provided a forum for academic exchange on emerging requirements for graphic design education as AI technologies become increasingly integrated into creative processes and professional practice.
Lecturers of Faculty of Multimedia PTIT with Prof. Lisa Scharoun at the workshop on innovation in graphic design education in the age of AI.
At the workshop, participants focused on three key directions for graphic design education in response to the development of AI. These included maintaining aesthetic thinking, creativity, and a strong understanding of local cultural contexts as essential values in design education. At the same time, the discussion highlighted the need to renew teaching methodologies and appropriately integrate AI tools into the learning process, enabling students to proactively adapt to changes in the design field.
Alongside the adoption of emerging technologies, the workshop emphasized the importance of fundamental competencies such as problem-solving, critical thinking, and adaptability. These competencies were considered essential to helping students develop their creative capabilities proactively and independently, rather than relying solely on technological tools throughout the design process.
Prof. Lisa Scharoun shares perspectives on graphic design education in the context of the growing application of AI in creative practices.
Dr. Le Thi Hang,Vice Dean of the Faculty of Multimedia, exchanges views on approaches to graphic design education in the context of AI.
Drawing on international perspectives and practical experience in education at PTIT, the workshop contributed to broadening academic perspectives on curriculum development, teaching practices, and student competency development in the context of AI-driven changes in creative processes and the evolving requirements of the design profession.
Lecturers from the Faculty of Multimedia with Prof. Lisa Scharoun at the academic workshop.
The programme further provided a foundation for continued academic cooperation between PTIT and QUT, particularly in the areas of education, research, and academic exchange. Through such activities, the two institutions continue to explore opportunities for professional collaboration and knowledge exchange in the fields of design and multimedia in the years ahead.
