On the morning of November 24, 2025, Press Department (under the Ministry of Culture, Sports and Tourism) collaborated with Posts and Telecommunications Institute of Technology (PTIT) to organize the training course “Effective Digital Transformation Models in Journalism.” The program was tailored for press agency leaders, managing editors, digital desk staff, reporters, editors, and technicians from various press agencies. The training was delivered in a hybrid format, combining face to face and online participation, connecting 94 remote points at press agency headquarters nationwide.
Speaking at the opening ceremony, Mr. Luu Dinh Phuc, Director General of the Authority of Press, emphasized the critical need to equip the Vietnamese press with up-to-date knowledge and new ways of thinking about digital transformation: “Effective digital transformation models in journalism are a crucial foundation for the Vietnamese press to successfully execute its digital transformation strategy for 2025, with a vision toward 2030. This is also a key driver helping press agencies elevate content quality, innovate governance models, boost competitiveness, and better satisfy the increasingly high demands of the public.” He further expressed confidence that with a strong drive for innovation from press agencies, the support of educational institutions, and the dedication of the participants, the digital transformation of Vietnam’s journalism will achieve practical, highly effective, and sustainable results in the near future.
The hybrid training model combining face to face and online participation
As part of the two-day program of November 24 to 25, participants were engaged in a series of comprehensive thematic sessions directly presented by industry experts, newsroom leaders, and veteran lecturers.
The session on “Converged and Multiplatform Newsroom Mindsets” was delivered by Mr. Tran Tien Duan, Editor in Chief of VietnamPlus. From a technological solutions perspective, Mr. Bui Cong Duyen, Product Director of the ONECMS Converged Newsroom, presented on “Digital Transformation in the Context of Modern Journalism.” Tackling digital audience development strategies, Ms. Nguyen Thu Huong, Deputy Editor in Chief of VnExpress, shared valuable insights on user behavior and tailored content creation.
The module on “Multimedia Content Production Skills” was guided by MSc. Vu The Cuong, Lecturer at the Academy of Journalism and Communication, who provided methodologies for organizing and producing journalism products integrated with multimedia elements. Given the growing impact of AI on the media landscape, Mr. Nguyen Hoang Nhat, Deputy Head of Nhan Dan Online (Nhan Dan Newspaper), introduced “Artificial Intelligence (AI) for Journalists,” discussing the opportunities and challenges of applying AI in news production.
Exploring new content formats, Mr. Luu Dang Hai, Strategic Partnerships Manager at TikTok Southeast Asia, presented “Newsroom 2.0: From Newsroom to Storyroom with TikTok, when storytelling becomes a trend.” Finally, concluding the comprehensive series, Dr. Mach Le Thu, Lecturer at the Ho Chi Minh National Academy of Politics, led the discussion on “Copyright Protection and Antiplagiarism in Digital Journalism.”
The training course was organized to update professional knowledge, cultivate skills, and provide strategic direction for implementing digital transformation models that are tailored to the practical needs of each press agency. Simultaneously, the program served as a platform to share practical experiences and effective solutions for building converged newsrooms, revamping content production workflows, and maximizing audience reach amidst the booming digital media era. This initiative reflects a strong commitment to accelerating the digital transformation of the press, in alignment with current national directives.
